Marketing Lessons from ShamWow! and Slap Chop
Infomercials do work. If you don’t believe me, watch the complete infomercial below with Vince for ShamWow! In 2 minutes you’ll be buying one of these, trust me.
Here are some quick marketing lessons:
- Demonstrate and re-demonstrate the value your product brings
- Solve a problem consumers are having (spills are a problem)
- Hire a great (not good) spokesperson; Vince is simply GREAT
- Make the offer enticing and for a limited time
- Purchasing your product must be easy
The ShamWow! is an excellent traditional television / infomercial marketing campaign. But, how does this translate to small businesses and aspiring entrepreneurs?
Take a look at the Slap Chop and how strategies and tactics from this online marketing campaign can be used to sell your products or services. Again, this product is being promoted by Vince the captivating spokesperson. Vince is very blunt and persuasive.
The Slap Chop webpage is an example of a good landing page for to convert searchers into buyers. Take a good look at the video, the offer, the fine print, and the warranty.
Passionate Idea Maker; Doing Things That Matter
