Leighton Ventures

I have been testing twitter for 30 days for a client. The client profile is important. The client is high profile, new product, and very buzz worthy. You would think twitter would be perfect to spread the news and get “industry” people talking about the product.

My prediction: we would have 200 key followers in the first 30 days. Then, going forward we would The reality; only 120 followers. This issue is not the number, it’s the quality of followers. Is the account being leveraged? Are we tweeting relevant tweets and getting a quality conversation going? Perhaps.

What needs to change is the energy and time put into the project. We cannot expect instant results in 30 days and realize new business. Ultimately, we are utilizing twitter for PR, online marketing, and redirecting industry people to promotions and product features.

I will provide another update in 30 days to see what lessons I have learned and any shortcuts I can convey to you.

Resource

• Stop Using Twitter… For Fun. I kind of agree.