Leighton Ventures

I have a client that has an issue; a very common issue for startup companies. They need money to grow there business. As you know, it’s a long road to securing a round of capital. It takes time, energy, activity, and contacts.

How do you get some momentum going?

Well, I was digging deep, deep into the vault and found a dusty old Excel list of VCs I had compiled.

This list turned out to be a great resource for the CEO of this startup food manufacturing company. I know VC funding is all about relationships and personal introductions. However, if you are a one man band running a company on a shoestring budget and you need capital yesterday, you will need to generate activity and interest in the quickest most cost efficient manner. Try emailing a list to generate some interest.

Tips on your email:

• Short, sweet, and hard to beat
• Include the why
• How much capital are you trying to raise?
• Add a link to a landing page with more information and a form

Lessons learned are coming soon.

There are a lot of good VC list resources: Capital Vector and Growth Think are two I am aware of. Also, check out local VC networking groups and conferences. There are always events happening as companies are looking for investment capital.